Web site text writing

Service

A poorly written website can look unreliable and tarnish the reputation of any company. A good reason to have our copywriters write your site’s text.

How it works

• Study of the Client and the competition.
• Sending out a questionnaire (Brief) aimed at further learning about the Client, the company, tone of voice, and marketing objectives through a telephone interview.
• Collection and analysis of additional material sent by the Client and process of researching online sources of information.
• Writing texts in the Italian language.
• Text formatting for the web (paragraph division, lists, boldface etc.)

The cost is per Commercial Folder: page consisting of 1500 characters (25 lines by 60 characters). To trace back to other units of measurement of the length of a written text, conversion factors must be used. For example, if we estimate that in the writing of the Italian language the average word length is 6 characters, adding spaces and punctuation results in a business folder being roughly equivalent to 250 Italian words (average word length varies greatly from one language to another). Should the hours provided for data entry (indicated above) be insufficient, it will be possible to create the missing texts by means of supplementary texts as indicated above.